Toning shampoos keep coloured and lightened hair looking cool and fresh between salon visits. If you are blonde, silver or grey, a purple shampoo cancels out the yellow tones that creep in as colour fades. If your hair is brunette or dark blonde, a blue shampoo does the same job on the orange and brassy tones that show up instead. Use one once or twice a week in place of your usual wash, and leave it on for a few minutes to tone.
Here you will find blue and purple toning shampoos, conditioners, masks, drops and styling foams from the brands salons trust, including Matrix, L'Oreal Professionnel and Fanola. After a warm or neutral blonde instead? The BlondMe range from Schwarzkopf keeps those tones fresh too.
Not sure which one your hair needs? Our guide to blue vs purple shampoo walks through it. Shop the full range above.